The other day, just for fun, I told Cortana (my Windows laptop and phone assistant), that my favorite color is pink, and she amusingly whips out a video from her digital files by Aerosmith, called “Pink”. It’s a super-fun, cute, but slightly outrageous video, and I don’t know where I’ve been, but I don’t recall ever hearing it before. The lyrics commensurate my personality well, (disregard Tyler’s meaning, I interpret it somewhat differently):
You might wonder why there is so much pink in my website. Pink brings to mind (in most Americans) feminine, girly, or baby girl. It is also the color that represents breast cancer awareness, which I honor, but is not the motive for the pink in my website. I un-apologetically confess, and it is no secret to those who know me, that pink is my favorite color. At least right now, I have a PINK CRUSH. No, I’m not talking about singer/artist Pink. I enjoy her work, but she’s not the influence of my obsession either.
I incorporated the color pink into my logo colors, which are color-values (html hex code website colors) #f9c1d1 for light pink, and #e16ea6 for dark pink. I wanted pink because it represents my personality and who I am. I am a feminine girly-girl. Pink is a happy, fun, youthful color. Brighter, vibrant pinks are energetic without being aggressive. Softer pinks are peaceful and calming. And all shades of pink, I believe, are uplifting. Ever heard the phrase “tickled pink”?
Pink goes great with many other colors such as black, white, and grey, all classic combinations. Pink also coordinates well with contrasting colors like green, blue, yellow, (also called complementary colors, and are opposites in the color wheel). And pink is also eye-catching with analogous colors (close to pink in the color wheel) like red, purple, lavender or orange, and shades of each of these aforementioned in both light and dark. Many of these colors are found in nature, which you can see in the gallery at the bottom of the page. I like to use nature as a color palette for any projects I am working on whether it be web design, branding, clothes, makeup, or interior design. Look at nature and go from there. Imagine a beautiful sea blue-green with a soft romantic pink sunset sky, or a soft colored Daylily with a creamy yellow center.
Google “sea blue-green and pink” or color combinations of your choice, and watch the inspiration that abounds before your eyes. You’ll see everything from ocean landscapes, to clothes, to decorating, to fingernail and hair colors. Comment below and tell me your favorite find! This eye shadow was mine:
By the way did I mention that I also love all things that sparkle? We’ll save in-depth coverage of that for next time. 😉
Check out these beautiful photos of nature in the gallery below, and notice the natural color palette that they produce.
The use of pink in digital marketing and branding doesn’t necessarily mean that you seek to appeal to a female audience. Today’s digitally driven and mobile consumers demand to know who they interact with on a personal level. They want to know about you, and they want to relate to you.
In my case, I used pink in my website and other branding materials, first and foremost, because I like the color. Secondary to that, I want my visitors to know who I am on a personal level because my I want to engage my audience since I know that people respond to engagement. My intention is to exude a calming, lighthearted, non-threatening environment. Pink represents hope, optimism, and playfulness, –all characteristics of myself. The color scheme of a website should represent the brand and who you are as a business owner. If you are a larger organization, then your website and other media channels should embody your company culture with the use of color and design. As my company grows, adjustments in color and design will be necessary.
A great example in the use of color in branding is locally owned company Pink Trash, a female owned recycling and trash collection service of New Hanover County, NC. Pink Trash uses pink as their signature branding color. Trash collection isn’t exactly a feminine industry, but this company’s branding with color clues the audience about who runs the business. The company name is ingenious and not only describes what the company does, but brilliantly brands the company as well. They haven’t digitally developed their brand yet, but won the 2013 Coastal Entrepreneur Award. The concept is unique and has great potential for growth if they employ a strong digital presence. (I am happy to help them with that! ;). )
Regardless of whether brand color choices intend to appeal to male or female consumers, marketers today can not overlook the female demographic. Many brands use pink in advertising and it is often geared towards female consumers. Why do they do this? Because women are the largest consumer demographic, and they make the majority of household purchases online and brick and mortar storefronts. So if you’re selling fishing gear, tires, or sports equipment, you might want to have some ads in pink. T-Mobile, Nissan, and Nike did it!
I strategically chose black as a complement color in my company logo because it balances and contrasts the femininity of the pink. Black is masculine, and although you see a healthy dose of pink in my website now, I’ll be switching it out and adding in more black, grey and other colors and patterns just to keep it fresh! Did I mention, that I love anything sparkly? Don’t be surprised if you see bling next time you visit, so stop by often!
I enjoy pink in nature, the garden, fashion, make-up, jewelry, and in decorating. I bet you visualize that my house is adorned in pink decor, and I wear pink 24/7. Not exactly. As with anything, moderation is key. I do own many shades of pink attire that I wear often, and I currently adorn pink nail polish. But my home is not decked out in pink. It wasn’t until I moved to NC a couple of months ago that I decided to change out the master bath from blue and decorate it with mainly white (for a spa feel) with touches of pink so it doesn’t seem so sterile. That consists, so far, only of pink towels and a print of pink flowers that my brother gave to me as a Christmas gift years ago, encased inside a pink picture frame that I painted. I’m still working on decorating. How about toss me some ideas on that?
As far as the rest of my home, I’m trying to incorporate a bit of a beachy motif, but not too overkill on that because I don’t actually live ON the beach, just nearby. So my living area has touches of pale blue and aqua mixed in with the old earthy tones and reds that I brought with me. So I have a lot of work to do on the decorating front. Feel free to send me a housewarming gift!! 😉 Now, I can’t conclude without showing you a couple of my recent favs on the home decor front. How cute is this pink bedroom decor from Restoration Hardware – Teen?
Framed Pink Tone Landscape Prints, Photos in Pink Gallery
And finally, in honor of my obsession with PINK, I put together this gallery for you. I’ve added a few new images. I hope you enjoy, and please comment and share what you like, as that really helps me out with my SEO!